® AI Virtual Smart Sensor™ from Elliptic Labs Gives Full Screen and Cleaner Design to OnePlus 7 Series Smartphones" />
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INNER BEAUTY® AI Virtual Smart Sensor™ from Elliptic Labs Gives Full Screen and Cleaner Design to OnePlus 7 Series Smartphones

May 14, 2019News

OnePlus is the latest in a line of major smartphone manufacturers who are using Elliptic Labs’ technology to produce competitive, forward-looking flagship phones.
Oslo, Norway, and New York, USA — The much-anticipated OnePlus 7 Series smartphones that debuted today in New York, London, and India featured a noticeably pristine design, thanks to innovative virtual sensor technology from Elliptic Labs. The INNER BEAUTY® AI Virtual Proximity Sensor™ uses sophisticated software to detect proximity, erasing the need for traditional hardware components while simultaneously enhancing design and advancing sensor capabilities. Shenzhen-based manufacturer OnePlus is the latest in a line of major smartphone manufacturers who are using Elliptic Labs’ technology to produce competitive, forward-looking flagship phones.

INNER BEAUTY first shook up the smartphone market in 2016 with its inclusion in Xiaomi’s Mi MIX, a partnership that produced the world’s first bezel-less screen. Using ultrasound, sensor fusion, and machine learning, INNER BEAUTY eliminates the need for sensor holes, notches, or other elements required by traditional proximity hardware sensors. In addition to improving the look of phones like the new OnePlus 7 Series, INNER BEAUTY is also capable of providing gesture recognition and presence detection features to OEMs and IoT markets.

“Smartphone buyers today are demanding that their phones — particularly high-end products like the new flagship OnePlus 7 Pro — not only be beautiful but also deliver more features than older phones,” said Laila Danielsen, CEO of Elliptic Labs. “It’s clear that OnePlus has pulled out all the stops to create an outstanding new series for their customers in 34 countries around the globe.”

Optical hardware proximity sensors have been around since the dawn of the smartphone and are used to turn off the screen and disable touch functionality when a user is in-call. Since they typically rely on infrared hardware sensors, they require unsightly holes on the front of the phone in order to function. In contrast, Elliptic Labs’ patented software-based Virtual Smart Sensors™ possess no such handicap, providing cleaner design while simultaneously offering support for additional features such as gesture and presence detection through its proprietary fusion of sensor data, AI, and machine learning.

INNER BEAUTY is a registered trademark of Elliptic Labs.

AI Virtual Smart Sensor, Virtual Smart Sensor, and AI Virtual Proximity Sensor are trademarks of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented AI software combines ultrasound and sensor-fusion algorithms to deliver intuitive 3D gesture, proximity, and presence sensing experiences. Its scalable AI Virtual Smart Sensor Platform™ creates software-only sensors that are sustainable, eco-friendly, and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. It filed its IPO with the Euronext Growth Market in October 2020.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.

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