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Elliptic Labs Opens Shanghai Office

Jul 8, 2014News

Asian OEM Customers Now Have On-the-ground Support to Make Ultrasonic Touchless Gesturing a Reality

San Francisco, Calif., and Shanghai, China — Elliptic Labs, the leader in ultrasonic touchless gesturing for consumer electronic devices, today announced that it will open a new office in the bustling Knowledge & Innovation Community (KIC) area of Shanghai. As interest in this next-generation interface continues to explode, Elliptic’s new KIC office will support large, progressive OEMs in China, Korea, Taiwan and Japan.

The total touchless sensing and gesture-recognition market is expected to reach more than $15 billion by 2018 with double-digit CAGR, according to the Research & Markets analyst firm. Given its superior technology, Elliptic’s award-winning solution has already attracted broad interest among OEMs of portable devices like smartphones and tablets as well as wearables, noted Elliptic CEO Laila Danielsen.

The new Shanghai location expands Elliptic Labs’ global footprint beyond its office at Innovation House Silicon Valley, California where they have recently recruited key hires for the company. “Our expansion into Asia reflects ongoing momentum and a response to the relentless competition in the electronics market. It will enable us to provide dedicated local resources to assist our Asian OEM customers as they incorporate our innovative technology into their products. Our Shanghai office will serve as a hub to support customers and partners throughout the Asia Pacific region,” said Danielsen. Elliptic Labs’ new office will be located in Innovation House Shanghai, a full-service business incubator based in KIC in what many are calling “China’s Silicon Valley.”

Elliptic Labs’ touchless gesture technology enables users to control their devices via hand movements all around the screen. Unlike other approaches, Elliptic’s unique, radar-like ultrasonic touchless gesturing solution is less costly than other gesturing technologies and uses up to 95% less power. It works in low light conditions and its high resolution enables all kinds of user applications such as games that require great accuracy and speed. The company’s software SDK enables OEMs to easily and cost effectively include consumer-friendly touchless gesturing in their devices.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented AI software combines ultrasound and sensor-fusion algorithms to deliver intuitive 3D gesture, proximity, and presence sensing experiences. Its scalable AI Virtual Smart Sensor Platform™ creates software-only sensors that are sustainable, eco-friendly, and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. It filed its IPO with the Euronext Growth Market in October 2020.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.

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