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Elliptic Labs CEO Laila Danielsen Receives Silver in Stevie® “Female Entrepreneur of the Year”

Nov 26, 2018News

Once again, the prestigious Stevie® Awards for Women in Business has bestowed significant recognition on Laila Danielsen, CEO of Elliptic Labs. This year, she was named the silver award winner as a global “female entrepreneur of the year” for 2018. More than 1,550 nominations from 33 nations competed for the award this year. This is the second year Danielsen was a Stevie winner.

Judges considered various factors in choosing Danielsen, looking at her considerable recent accomplishments as she drives Elliptic into achieving new breakthroughs. Here are some of the feats that captivated judges and their comments revealing why they gave her the award.

Building on leadership in enabling bezel-less phones

Known for her hard-charging, take-no-prisoners approach to creating new products, Danielsen brokered a deal with giant smartphone manufacturer Xiaomi that began in 2016 and has since continued through three new generations of Xiaomi’s best-selling phones. By incorporating Elliptic’s INNER BEAUTY® Virtual Proximity Sensor™, Xiaomi was able to eliminate hardware on its phone and thus kick off the revolution in full-screen phones. Said judges:

“Laila’s accomplishments are evident across large and emerging companies… she has a sense of deal making and breaking through barriers.”

They also commented:

“Excellent product, concept, initiative and execution,” and “Well-laid-out submission that clearly identifies the accomplishments for the judging period highlighting the advanced technology of the company and Laila’s strong business acumen.”

Expanding the technology into fast-growing, popular new markets

As she has done before at Elliptic, Danielsen has an uncanny insight into the market which she uses to focus the company’s unique ultrasound sensing technology on lucrative new consumer market segments — in this case, smart assistants. Kicking off the next phase of her company’s growth, a new product called INNER REFLECTION™ was launched that gives these devices unique awareness of human presence that had been heretofore unavailable. Judges commented about this technology:

“Love the idea and there is a great need for this. Very creative,”

“Significant achievements in a very tough market.”

Getting more significant new customers

Given how the bezel-less phones enabled by Elliptic technology shook up and reinvented the smartphone market, Danielsen developed huge new customer partners for its INNER BEAUTY technology in 2018. It was incorporated into Smartisan’s much-anticipated Nut 3 smartphone, making possible a full-screen display but also enabling the phone to have gesture control, proximity and presence detection that continuously learns and improves as users interact with phones. Judges congratulated Elliptic saying:

“Congrats on your business growth and unique approach,” … “Love this submission — so many things to applaud over the past year. Innovating and creative.”

Forging partnerships with major manufacturers

Leaders like Danielsen are constantly attuned to the need to make their technology available as widely as possible, which is why she brokered a deal with huge multinational semiconductor company Qualcomm. By making its software technology run on Qualcomm’s Snapdragon 845 Mobile Platform using the Snapdragon Neural Processing Engine, Danielsen made it possible for any OEM or developer to rapidly deliver touch-free gestures that are natural extensions of human interaction in addition to adding full-screen displays to mobile technologies. The judges were particularly impressed they said:

“I like this intention and idea”

“Amazing achievement! So determined and passionate!”

Building out the team to prepare for the future

To accompany the significant new product directions and partnership she achieved, Danielsen supported these efforts with a doubling of staff around the world. In the past eighteen months, she has significantly added to her team across three continents in Norway, China and San Francisco. The judges commented by saying:

“Good to see your achievements since 2014 to 2018”

“Nice to read a bio that shows the person has more to life than a business. The supplemental materials are excellent selling tools.”

If you want to see the unique Elliptic Labs technology view it here

INNER BEAUTY is a registered trademark of Elliptic Labs.

INNER REFLECTION and Virtual Proximity Sensor are trademarks of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented AI software combines ultrasound and sensor-fusion algorithms to deliver intuitive 3D gesture, proximity, and presence sensing experiences. Its scalable AI Virtual Smart Sensor Platform™ creates software-only sensors that are sustainable, eco-friendly, and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. It filed its IPO with the Euronext Growth Market in October 2020.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.

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