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Leading Asian Smartphone OEM to Use Elliptic Labs’ AI Virtual Proximity Sensor™ in Four New Models

Sep 10, 2019News

Oslo, Norway — Elliptic Labs, leading the market in ultrasound virtual sensors, announced today that a top-five Asian smartphone manufacturer will include Elliptic Labs’ INNER BEAUTY® AI Virtual Proximity Sensor™ in four of its new smartphone models. Now in its fourth generation, INNER BEAUTY replaces the traditional infrared hardware proximity sensor with software, thus improving design alternatives and reducing cost.

“Securing yet another license contract with this large OEM demonstrates the value-add of our virtual sensors,” said Laila Danielsen, CEO of Elliptic Labs. “As our OEM customers continue deploying our technology into more phone models and products, the benefits of replacing hardware with advanced software are increasingly evident, such as compelling cost, space savings and enhanced functionality.”

INNER BEAUTY was introduced in 2016 and immediately revolutionized smartphone design by creating a new approach to proximity sensing, a necessary function that turns off the screen and disables the touch functionality when users hold the device up to their ear. INNER BEAUTY made possible full-screen phones without holes on the front, eliminating the need for the thick bezels that had been standard before Elliptic Labs’ software-only solution was available to OEMs.

INNER BEAUTY is a registered trademark of Elliptic Labs. AI Virtual Proximity Sensor is a trademark of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented software uses AI, ultrasound and sensor-fusion to create Virtual Smart Sensors that deliver intuitive 3D gesture, proximity, presence, breathing and heartbeat detection experiences. Its scalable AI Virtual Smart Sensor Platform™ creates software-only sensors that are sustainable, human-friendly and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. The company is listed on the Oslo Børs. 

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.

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