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Elliptic Labs’ AI Virtual Smart Sensor™ Empowers New Xiaomi Mi MIX Alpha

Sep 24, 2019News

First Phone on the Market to Offer 360 Degree Screens Enabled by Next Generation Virtual Sensor Featuring Ultrasound through Glass

Oslo, Norway — Elliptic Labs’ INNER BEAUTY® AI Virtual Proximity Sensor™ is empowering the newly released Xiaomi Mi MIX Alpha’s dual-screen design, allowing the world’s fourth largest smartphone manufacturer to give consumers a display that curves 360-degrees for maximum screen-to-body ratio. Elliptic Labs previously announced this contract win and the details are now being made available.

INNER BEAUTY was first introduced to the world in 2016 and immediately revolutionized smartphone design with its new approach to proximity sensing. Smartphones require proximity detection in order to disable touch functionality and turn off the screen when a user holds the device up to their ear during a phone call. Elliptic Labs’ technology replaces the traditional hardware proximity sensor with a virtual sensor, freeing up space and allowing for larger screens and cleaner design. The Mi MIX Alpha is the first smartphone to take full advantage of INNER BEAUTY’s next generation Virtual Proximity Sensors™ with its breakthrough innovation that allows ultrasound to penetrate through glass, permitting the Alpha to feature a screen on both the front and the back of the phone.

“This innovative, curved design is only made possible using Elliptic Labs’ AI Virtual Proximity Sensor,” said Laila Danielsen, CEO of Elliptic Labs. “As global demand for cleaner, larger displays continues to increase, Elliptic Labs’ pioneering technology allows OEMs to push the boundaries in a highly competitive industry by using environmentally-friendly, high-performing software that is lower in cost, while also giving consumers the sophisticated features and full-screen design they require.”

INNER BEAUTY is a registered trademark of Elliptic Labs.

AI Virtual Proximity Sensor, Virtual Proximity Sensor, and AI Virtual Smart Sensor are trademarks of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented AI software combines ultrasound and sensor-fusion algorithms to deliver intuitive 3D gesture, proximity, and presence sensing experiences. Its scalable AI Virtual Smart Sensor Platform™ creates software-only sensors that are sustainable, eco-friendly, and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. It filed its IPO with the Euronext Growth Market in October 2020.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.

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