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Elliptic Labs Launches Two New Design Wins, Xiaomi Mi 10 and Mi 10 Pro Smartphones

Feb 12, 2020News

Oslo, Norway — Global powerhouse Xiaomi is launching its flagship Mi 10 and Mi 10 Pro smartphones and once again, they are empowered by Elliptic Labs’ AI Virtual Proximity Sensor™ INNER BEAUTY®.  Elliptic Labs had announced contracts win for these design wins previously and is making details available today. The two companies have partnered since 2016, when Elliptic’s AI Virtual Proximity Sensor enabled Xiaomi to introduce the world’s first bezel-less phone, the Mi Mix 1, forever  changing smartphone design. Elliptic Labs AI Virtual Proximity Sensor has been a critical component of many Xiaomi phones since then. 

Before Elliptic’s AI Virtual Proximity Sensor, smartphones relied on hardware infrared (IR) sensors to turn off the screen and disable touch functionality during phone calls.  Unfortunately, these hardware IR sensors demand unsightly holes on the front of the screen and thick bezels. Elliptic’s software eliminates this need, instead reusing a smartphone’s existing speakers and microphones for proximity detection.  This is done by Elliptic Labs deploying machine learning to the edge, allowing the software to reside on the device and utilize data from multiple hardware sensors.

“Multiple cameras, large, beautiful screens and the other must-haves of new flagship phones like the Xiaomi Mi 10 and Mi 10 Pro really put designers through their paces to accommodate all this in the small space of a phone,” explained Laila Danielsen, CEO of Elliptic Labs. 

Elliptic Labs’ AI Virtual Proximity Sensor  is part of the AI Virtual Smart Sensor Platform™ that also allows smartphone, laptop, automotive, and IoT OEMs to add in features like gesture, presence, heartbeat and breathing detection without requiring additional hardware sensors.

INNER BEAUTY is a registered trademark of Elliptic Labs.

AI Virtual Proximity Sensor and AI Virtual Smart Sensor Platform are trademarks of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented AI software combines ultrasound and sensor-fusion algorithms to deliver intuitive 3D gesture, proximity, and presence sensing experiences. Its scalable AI Virtual Smart Sensor Platform™ creates software-only sensors that are sustainable, eco-friendly, and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. It filed its IPO with the Euronext Growth Market in October 2020.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.

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