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Elliptic Labs’ New Design Win Launches INNER BEAUTY® AI Virtual Proximity Sensor™ in Xiaomi Mi 10T Lite Smartphone

Sep 29, 2020News

Oslo, Norway — Global partners Elliptic Labs, a leading AI software company and Xiaomi, the world’s fourth largest smartphone manufacturer, today announced the launch of Xiaomi’s new Mi 10T Lite smartphone. This new series is the next in a long line to feature Elliptic Labs’ INNER BEAUTY AI Virtual Proximity Sensor™ as the enabling factor behind its bezel-free design. Elliptic Labs had previously announced the contract win and are making the details available today.

The INNER BEAUTY AI Virtual Proximity Sensor allows smartphone OEMs to replace traditional hardware optical sensors with pure software, performing proximity detection using Elliptic Labs’ proprietary algorithms in combination with a phone’s existing speaker and microphone. This innovative and market-critical AI Virtual Smart Sensor™ has empowered OEMs like Xiaomi to introduce bezel-less and bezel-free designs, a significant factor in their rise to becoming a world-leading smartphone manufacturer. Elliptic Lab’s AI Virtual Smart Sensor Platform™ also opens up new experiences for smartphone users like touchless gesture control and presence detection.

“Elliptic Labs is an organization that is constantly focused on innovation and value creation, which is why we are pleased to partner with a like-minded company like Xiaomi,” shared Laila Danielsen, CEO of Elliptic Labs. “Our AI Virtual Smart Sensor Platform is creating novel opportunities for smartphone, laptop, IoT and automotive OEMs to really drive digital transformation.”

INNER BEAUTY is a registered trademark of Elliptic Labs.

AI Virtual Proximity Sensor, AI Virtual Smart Sensor, and AI Virtual Smart Sensor Platform are trademarks of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented AI software combines ultrasound and sensor-fusion algorithms to deliver intuitive 3D gesture, proximity, and presence sensing experiences. Its scalable AI Virtual Smart Sensor Platform™ creates software-only sensors that are sustainable, eco-friendly, and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. It filed its IPO with the Euronext Growth Market in October 2020.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.

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Investor Relations:

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