000-000-0000 [email protected]

Elliptic Labs Launches with Xiaomi’s Mass-Volume Smartphone Redmi Note 9 Pro Smartphones

Nov 27, 2020News

Oslo, Norway — Leading AI software company Elliptic Labs (OSE: ELABS-ME) joins with Xiaomi (the world’s third largest smartphone manufacturer) in announcing today the launch of Xiaomi’s mass-volume smartphone Redmi Note 9 Pro smartphone. Xiaomi continues to expand the use of Elliptic Labs’ INNER BEAUTY® AI Virtual Proximity Sensor™ to enable its innovative, bezel-free design. Elliptic Labs had previously announced the contract win and is making the details available today.

“We are excited that Xiaomi is expanding their use of our technology to enable cleaner design, reduce supply chain, and reduce cost” said Laila Danielsen, CEO of Elliptic Labs. 

The INNER BEAUTY AI Virtual Proximity Sensor is a software-only solution that combines Elliptic Labs’ proprietary algorithms with a phone’s existing speaker and microphone to bring proximity detection to devices. It is one of the virtual sensors offered by Elliptic Lab’s AI Virtual Smart Sensor Platform™, and it empowers OEMs like Xiaomi to create cleaner designs and reduce cost. The innovation made possible by INNER BEAUTY has been a significant factor in launching the global bezel-free trend and in elevating Xiaomi to a world-leading smartphone manufacturer. Elliptic Lab’s AI Virtual Smart Sensor Platform also opens up new experiences for smartphone users, such as touchless gesture control and presence detection.

INNER BEAUTY is a registered trademark of Elliptic Labs.

AI Virtual Proximity Sensor and AI Virtual Smart Sensor Platform are trademarks of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented AI software combines ultrasound and sensor-fusion algorithms to deliver intuitive 3D gesture, proximity, and presence sensing experiences. Its scalable AI Virtual Smart Sensor Platform™ creates software-only sensors that are sustainable, eco-friendly, and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. It filed its IPO with the Euronext Growth Market in October 2020.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.

PR Contacts:

Patrick Tsui

[email protected]

Investor Relations:

Lars Holmøy

[email protected]