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Elliptic Labs’ AI Virtual Proximity Sensor™, INNER BEAUTY®, on Xiaomi’s Flagship Mi 11 Now Available Globally

Feb 9, 2021News

Oslo, Norway — Elliptic Labs (EuroNext Growth: ELABS.OL), leader in Virtual Smart Sensors™, has once again been chosen to power Xiaomi’s (HKSE: 1810.HK) flagship smartphone’s elegant bezel-less design.  Xiaomi, the world’s third largest smartphone manufacturer, has announced the global launch of Xiaomi’s flagship Mi 11 smartphone.  Elliptic Labs had previously announced the launch of the Mi 11.  The Xiaomi Mi 11, the first smartphone released with Elliptic partner Qualcomm’s Snapdragon 888 chipset, is highlighted by Elliptic Labs’ AI Virtual Proximity Sensor™ INNER BEAUTY®.

“As Xiaomi continues to use our AI Virtual Smart Sensor Platform™ while taking their Mi 11 smartphone global, validates our value and scalability of our technology in the market.” explained Elliptic CEO Laila Danielsen. “We’ve experienced firsthand Xiaomi’s meteoric rise since our first collaboration (of the Mi Mix 2 smartphone) in 2016, growing together by producing industry leading products and user experiences.”

INNER BEAUTY is a registered trademark of Elliptic Labs.

AI Virtual Proximity Sensor, Virtual Smart Sensors, and AI Virtual Smart Sensor Platform are trademarks of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented AI software combines ultrasound and sensor-fusion algorithms to deliver intuitive 3D gesture, proximity, and presence sensing experiences. Its scalable AI Virtual Smart Sensor Platform™ creates software-only sensors that are sustainable, eco-friendly, and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. It filed its IPO with the Euronext Growth Market in October 2020.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.

PR Contacts:

Patrick Tsui

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Investor Relations:

Lars Holmøy

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