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Elliptic Labs AI Virtual Proximity Sensor™ INNER BEAUTY® Shipping On Xiaomi Mi 11 Lite and Mi 11 Lite 5G Smartphones

Mar 29, 2021News

Oslo, Norway — Elliptic Labs (EuroNext Growth: ELABS.OL), a global AI software company and leader in Virtual Smart Sensors™, is announcing another design launch with Xiaomi (HKSE: 1810.HK), the world’s third largest smartphone manufacturer.  As a follow up to Xiaomi’s critically and commercially successful flagship Mi 11, both Xiaomi’s Mi 11 Lite 5G (Snapdragon 780G) and Mi 11 Lite (Snapdragon 732G) smartphones are powered with the software-only AI Virtual Smart Sensor Platform™, Elliptic Labs’ AI Virtual Proximity Sensor™ INNER BEAUTY®.  The AI Virtual Proximity Sensor INNER BEAUTY has enabled elegant bezel-less designs for many Xiaomi phones, starting with the groundbreaking Mi Mix in 2016.  Elliptic Labs has previously announced the contract win related to this launch.

“Elliptic Labs’ AI Virtual Smart Sensor Platform has been beneficial to help drive innovation for world leading OEMs like Xiaomi,” shared Elliptic Labs’ CEO Laila Danielsen.  “Offering proximity detection with our software-only solution AI Virtual Proximity Sensor INNER BEAUTY has changed smartphone design for the better. By eliminating the need for additional hardware sensors, we not only enable beautiful bezel-less screens but are doing our part to make these devices greener and more ecologically responsible.”

INNER BEAUTY is a registered trademark of Elliptic Labs.

AI Virtual Smart Sensor Platform, Virtual Smart Sensors, and AI Virtual Smart Sensor Platform are trademarks of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented AI software combines ultrasound and sensor-fusion algorithms to deliver intuitive 3D gesture, proximity, and presence sensing experiences. Its scalable AI Virtual Smart Sensor Platform™ creates software-only sensors that are sustainable, eco-friendly, and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. It filed its IPO with the Euronext Growth Market in October 2020.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.

PR Contacts:

Patrick Tsui

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Investor Relations:

Lars Holmøy

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