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Oslo, Norway — Elliptic Labs (EuroNext Growth: ELABS.OL), a global AI software company and the world leader in Virtual Smart Sensors™, has once again collaborated with Xiaomi (HKSE: 1810.HK). This time the partnership is bringing Elliptic Labs' AI Virtual Proximity Sensor™ INNER BEAUTY® to Xiaomi's new Redmi Gaming line, the Redmi K40 Gaming smartphone.  Featuring MediaTek's Dimensity 1200 5G Platform, the Redmi K40 Gaming smartphone marks Redmi's entry into the growing smartphone gaming market.

"Elliptic Labs' continuing work with Xiaomi signals the maturity, reliability, and innovation that our AI Virtual Smart Sensor Platform™ brings to the smartphone market," explained Laila Danielsen, CEO of Elliptic Labs.  "Pairing our software-only Virtual Smart Sensors with new product lines like the Redmi Gaming series demonstrates that the best OEMs value our innovative work."

INNER BEAUTY is a registered trademark of Elliptic Labs.

Virtual Smart Sensor, AI Virtual Proximity Sensor, and AI Virtual Smart Sensor Platform are trademarks of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.