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Elliptic Labs Launches a New Design Win for Xiaomi Redmi K30 Pro Smartphone

Mar 24, 2020News

China’s giant Xiaomi has once again utilized Virtual Smart Sensors of Elliptic Labs to help Xiaomi deliver innovative smartphones, as seen in its new Redmi K30 Pro smartphone.

Oslo, Norway — In the race to roll out modern, feature-rich smartphones, China’s giant Xiaomi has once again utilized Virtual Smart Sensors™ of Elliptic Labs to help Xiaomi deliver innovative smartphones, as seen in its new Redmi K30 Pro smartphone. Elliptic Labs today announced that this new mid-range phone from Xiaomi’s Redmi line utilizes the INNER BEAUTY® AI Virtual Proximity Sensor™, helping the Redmi K30 Pro show off a sleek, new design. Elliptic Labs had announced a contract win for this design win previously and is making details available today.

The world’s fourth largest smartphone manufacturer, Xiaomi has been partnering with Elliptic Labs since 2016 when the Elliptic technology helped Xiaomi’s Mi Mix phone revolutionize the industry with its bezel-less design. Since then, INNER BEAUTY has been built into many Xiaomi phones. Eliminating a phone’s traditional, hardware-based infra-red proximity sensor and replacing it with INNER BEAUTY’s virtual sensor opened up a new era in phone design because replacing hardware and reusing a smartphone’s existing speakers and microphones for proximity detection eliminate the need for thick bezels and holes on the front screen.

“With software replacing hardware sensors for proximity sensing, INNER BEAUTY, enabling a cleaner smartphone design, while reducing costs,” explained Laila Danielsen, CEO of Elliptic Labs.

INNER BEAUTY is a registered trademark of Elliptic Labs.

Virtual Smart Sensors and AI Virtual Proximity Sensor are trademarks of Elliptic Labs.

All other trademarks or service markets are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented AI software combines ultrasound and sensor-fusion algorithms to deliver intuitive 3D gesture, proximity, and presence sensing experiences. Its scalable AI Virtual Smart Sensor Platform™ creates software-only sensors that are sustainable, eco-friendly, and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. It filed its IPO with the Euronext Growth Market in October 2020.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.

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